ASOS MAKE-UP: LIQUID LIPS IN PROVE IT
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ASOS announced at the beginning of September that the launch of its very own makeup line was imminent (i.e. due to hit the website by the end of the month), and as soon as I saw the liquid lip colours I knew I had to try one. When browsing the website on Friday I spotted that the range had finally gone online, so I ordered Prove It to try out. Unfortunately, I couldn't find any record of product ingredients anywhere, so I took a chance and went ahead with the order regardless. The product arrived in a small bubble envelope which, I'll be honest, frustrated me as it's such a wasteful use of packaging. It turns out that the envelope is required because a printed list of ingredients is included separately with the liquid lipstick - obviously due to the lack of box or ingredients list on the product itself. Hopefully this will rectified over time... 

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As for the ingredients list itself, ASOS have provided a generic list for the whole range, so it's not specific to this specific colour. The good news is that, having checked through the list, I can safely say that the whole liquid lipstick range is vegan; there's no beeswax (instead, Microcrystalline and Candelilla Wax are both used) and no carmine.


ASOS MAKE-UP LIQUID LIPS: INGREDIENTS

Isododecane, Mica, Dicalcium Phosphate, Lauroyl Lysine, Trimethylsiloxysilicate, Dextrin Palmitate, Silica Dimethyl Silylate, Cera Microcristallina (Microcrystalline Wax), Zinc Stearate, Octydodecanol, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Styrene/Isoprene Copolymer, Cetyl Dimethicone, Dimethicone, Euphorbia Cerifera (Candelilla Wax) Cera, Silica, Pentaerythrityl Terta-di-t-butyl Hydroxyhydrocinnamate, Laureth-4, Tin Oxide. May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 15850 (Red 6), CI 15850 (Red 7, Red 7 Lake), CI 45410 (Red 28 Lake), CI 77491 (Iron Oxides), CI 42090 (Blue I Lake)


As for the product itself, I'm in two minds. The colour is beautiful: a very vivid, subtly orange-leaning red. I read someone describe it as being similar to MAC Ruby Woo, however, which I wholeheartedly disagree with; Ruby Woo is more blue in tone that Prove It, which is a warmer scarlet. I swatched it alongside a few other reds, including an old nearly-empty Ruby Woo which I've hung onto for comparison purposes such as this...

Top to bottom: Aromi Beauty Liquid Lipstick in Flamenco Red // Charlotte Tilbury Hollywood Lips in Screen Siren // MAC Retro Matte Lipstick in Ruby Woo (NOT cruelty free) // ASOS Make-Up Liquid Lips in Prove It

Top to bottom: Aromi Beauty Liquid Lipstick in Flamenco Red // Charlotte Tilbury Hollywood Lips in Screen Siren // MAC Retro Matte Lipstick in Ruby Woo (NOT cruelty free) // ASOS Make-Up Liquid Lips in Prove It

That said, the formula is odd. It applies very matte and opaque from the offset (rather than applying very liquid before setting matte), and feels quite tight and drying on the lips; you can see in the below photo how it highlighted every crack in my lips, despite them being well-moisturised and exfoliated. It actually reminds me of the classic Limecrime Velvetines formula and, just like the Velvetines, it takes some work to remove; I used micellar water and a cotton pad to remove the above swatches and while the other three came off easily, the ASOS product took some serious scrubbing to go completely. I also found that it didn't take well to re-applying after eating and drinking; it would wear away in the middle of my mouth, but any reapplication would then go on unevenly after that. This product only cost me £5.60 (it's £7 full price, but I took advantage of a 20% student discount offer) and I'll definitely wear it because I like the colour, but I'm not sure whether I'd repurchase due to my issues with the formula. 

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