REVIEW: SUPERDRUG B. MAKEUP MATTE LIQUID LIPSTICK
1995, Doowop, Firestarter
After a long hiatus due to 2017 (thus far) being unimaginably intense on a number of levels, I'm back with a new layout and a new plan for 586. Anyone who has seen my Instagram feed lately will know that I've been posting cruelty free and vegan cosmetics with increasing regularity, and I've decided to extend that over here too. As someone who has been wearing red lipstick near-daily since the age of fifteen - starting with a YSL red (Rouge Pur 96) which I bought with an entire week's Saturday job wages and wore every non-school day until I discovered MAC a year or two later - it's no exaggeration to say that I love my beauty products. Having been vegan since the start of 2016 I now feel totally comfortable and confident when it comes to eating well, however cruelty free and vegan cosmetics are less straightforward. In fact, it can be a minefield, and the one thing that has helped me most throughout this transition has been having access to a wealth of websites, blogs and Instagram feeds focused on the subject. I've found some brilliant products (along with some dreadful ones) so it makes sense to keep on sharing information. In addition, I'm also going to start posting anything else that might prove relevant or useful on a day-to-day basis.
So, onto the B. Makeup liquid lipsticks. One of my main concerns when going vegan (besides finding a good non-dairy milk to have in tea) was finding a really good cruelty free red lipstick - a failsafe red that I could chuck on anytime and know that it wouldn't let me down. MAC Ruby Woo had been my staple for well over ten years, and the prospect of finding something to replace it was daunting; Ruby Woo is known for its distinctive blue-red tone and its extremely matte, opaque and densely pigmented finish, plus its longevity. Shame on you, MAC, for selling in China.
I've since found some alternatives that I totally adore (I'll be covering these in future posts) but these Superdrug matte liquid lipsticks came into my possession during an ongoing hunt for a solid everyday red. Superdrug recently revamped and relaunched their whole B. Makeup range, which is entirely vegan and cruelty free and I recently picked up a couple of great items from the range (the Souffle Face Primer and Pro Makeup Setting Spray), so when I spotted their liquid lipsticks I was totally lured in. I only intended on buying the red shade (Firestarter) but when I saw that Superdrug had a 3 for 2 offer on all cosmetics, I suddenly found myself with three colours in my basket. Whoops. At a total of £13.98 for three, though, it was quite the bargain. I'm also extremely glad I did buy more than just the red, as I've ended up having my head turned by one of the other colorus. First, the swatches:
I'll start with my favourite: 1995. I love a good brown lipstick, and this one could well be my favourite yet. It's brown with a slightly cool pink hue, which I adore. The formula is very pigmented, it dries to a nice matte (yet not completely dry) finish and, most impressively, it really lasts. I wore this shade yesterday from 8am to 10:30pm, only touched up once - after eating salad with an oily dressing for lunch - and when I went to take my makeup off it was completely intact. This was after eating pasta with lots of wilted spinach for dinner, and drinking lots of tea and water all evening. I normally find that brown lipsticks can wear away in the middle, leaving a 90s lipliner-look behind. This one didn't do that at all. Despite all of this, it wasn't at all drying and removed easily with oil cleanser. I LOVE it.
Doowop, a bright coral, is completely different formula-wise. While 1995 went on completely opaque, Doowop is quite streaky and thin to apply, and I had to really layer it up in order to achieve the below finish - and even then it wasn't quite right. It also didn't dry down to a completely matte finish. I really like the colour, so I'm going to get hold of a similar-hued lip pencil and try applying the product over that to see if it holds better. I have a feeling that doing so will make a big difference. Fingers crossed.
Finally, Firestarter. I haven't found my Ruby Woo replacement here, I'm afraid! But I do like it a lot. Like Doowop, the formula is quite thin (although not as streaky), and I found that it wore off easily after drinking and eating, but it was comfortable to wear and didn't flake when reapplying as sometimes happens with liquid lipsticks. Again, it's not as matte as I would have liked. That said, the colour is lovely - a classic blue-toned red - so I'll also try this over lip pencil and see how it fares.
Verdict? Out of the three I love 1995. Really really love it. Loads. I'm less enamoured with the formula of Doowop and Firestarter, but I'll find ways to make them both work; hopefully a couple of lip pencils or a good primer will save the day. All in all though, I'm impressed by the B. Makeup line, and I'm 100% behind what they're doing. Having a fully vegan makeup range available in a mainstream retailer like Superdrug - which is already great for cruelty free products - is a big deal.
Superdrug B. Makeup Matte Liquid Lipstick: £6.99 each, available here
NB. Post NOT sponsored. Products paid for with own money.